Review proof
Review claims should be clear, current, and easy to verify through a public source.
Website trust audit
Make the business feel real, current, and safe to contact.
A Website Trust Audit looks for visible credibility gaps: weak proof, unclear review claims, old photos, vague service-area wording, missing policies, and confusing contact steps.
Evidence-backed, not fear-based.
The report explains what is visible, why it may affect trust, and what to fix first.
Trust signals
What customers use to judge a business quickly.
Real photos
Customers trust recent work photos, team/location proof, before-and-after examples, and visible process.
Contact confidence
Phone, quote, booking, or email steps should make the customer feel guided rather than uncertain.
Report style
The audit points to visible issues, not exaggerated promises.
Good trust findings
- The homepage says 5-star rated, but there is no direct public review link nearby.
- The website lists services, but the service area appears too late.
- The business has reviews, but owner replies are missing on recent feedback.
- The mobile page has a contact button, but the next step is not specific.
Bad trust claims we avoid
- "You are losing thousands."
- "Google is penalizing you."
- "We guarantee more calls."
- "Your competitors are stealing your leads."