Google Business Profile audit

Check what your Google profile tells customers before they call.

This audit reviews the public parts of your Google Business Profile that shape trust: profile details, reviews, owner replies, photos, services, and contact links.

No Google login needed.

The audit uses only public profile information. You keep control of every account.

Profile checks

What the audit looks for.

Profile completeness

Business name, category, hours, service area, phone, website link, and visible service details.

Reviews and replies

Recent review activity, owner reply patterns, negative-review handling, and trust gaps.

Photos and proof

Whether public photos show current work, real service proof, and enough confidence for first-time customers.

Boundaries

Clear recommendations without risky review tactics.

Good recommendations

  • Reply to recent reviews professionally.
  • Add recent real photos from actual work.
  • Make service area and contact path clearer.
  • Fix public details that confuse customers.

Not included

  • No fake reviews or paid reviews.
  • No review gating or only asking happy customers.
  • No keyword stuffing in the business name.
  • No ranking guarantee.